Tiktok is a social media platform that encourages its users to post 15-second clips although you can create and share 60-second videos. For musicians, it’s not just a social media platform, it can turn independent artists into stars overnight and create global hits. TikTok still doesn’t seem to be part of every artist’s marketing strategy, even though it could be what blows up your next release. If you haven't added Tiktok to your marketing strategies you need to. TikTok has over 600+ million monthly users worldwide as reported by Datareportal
Who Uses TikTok?
TikTok is becoming insanely popular, with the majority of TikTok users are under the age of 30. As of Q1 2019, TikTok is the most downloaded app on the Apple App Store, with 33 million downloads in a single quarter (Sensor Tower, 2019). The app strongly beats out YouTube, Instagram, WhatsApp, and Facebook Messenger, which round out the top five.
TikTok’s greatest success story is indisputably Lil Nas X. TikTok was crucial to the success of ‘Old Town Road’ which is now sat at number 15 on Billboard’s Top 100 chart. The 20-year-old Atlanta artist was a college dropout sleeping on his sister’s floor when, playing off the renewed popularity of cowboy culture online, he started promoting his country-trap song “Old Town Road” through memes on Twitter and Instagram. After several months, it broke out on TikTok, with creators using it in their videos as they transformed themselves into cowboys and cowgirls. A hashtag for “#yeehaw” has manifested thousands of videos with more than 67 million plays. Nas X even states he felt he should be paying TikTok for the promotion and gives the platform all the credit for his success to date. This didn’t just happen by Lil Nas X uploading the track to TikTok, he pushed the release in the exact same methods we’re going to explain. He used influencers, memes, and challenges to guarantee his track went viral.
TikTok Engagement
In my opinion and probably most TikTok users would agree with me that TikTok has way more engagement than Instagram. TikTok's algorithm encourages videos to go viral, especially when it's a dance video. One of the most known influencers is Charli D'amelio and Charli created her TikTok account in 2019.
Here's an example of how fast engagement can be created:
How to add music to TikTok?
You can add your music to Tiktok in two ways. The first way is to use a distributor like Distrokid or Tunecore and you will be able to profit off of people using your videos.
Much like other social media platforms, TikTok users can interact with each other by following, liking are re-sharing content
By collaborating with our TikTok influencers, you will be able to get your work visible among their networks.
The best advice anyone has given us is to ensure your songs are as immediately catchy as possible.
Tracks that have blown up on Tiktok:
Which tracks to promote on TikTok
Before starting any promotion on TikTok, you need to analyze if it's a good fit. Not all styles of music thrive on TikTok as it needs to give users something to create content around, lip-sync to or develop a challenge on. Most of the tracks that see great success on TikTok typically tend to have catchy memorable lyrics or lyrics that can be brought to life.
Ava Max, a 25-year-old singer-songwriter in Los Angeles, is proof of the benefit of TikTok. Her song “Not Your Barbie Girl” flew under the radar for about six months before it picked up steam on TikTok. Suddenly women were singing along to her lyrics while either dressing up as Barbie or flouting the strict confines of the doll’s image. “I noticed that and freaked out,” Max says. Several months later, her song “Sweet but Psycho” exploded to an even greater degree on the app, which helped the song accrue more than 550 million streams on Spotify. “It helped because it reached a wider audience and a younger generation that are mostly on their phone, as I am,” she says.
Your music can earn money when it’s included in a video by a TikTok user. If you use a platform like Distrokid. DistroKid is the first distributor to help artists get their releases uploaded to TikTok
Releases should go live and be searchable in the app within 1-3 weeks of being submitted via DistroKid.
Conclusion
TikTok is one of the best ways to promote your music right now but is also the future of music marketing. Major labels are moving quickly to sign artists with songs that perform well on TikTok, betting their popularity will transfer to other platforms but also sales. The evidence is right in front of us, so head over to TikTok and start promoting your music today.
Join Artist Link If you're looking for TikTok promotion or if you are a TikTok influencer looking to monetize your account
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